Tag: digital marketing
The Hottest Marketing Topic Marketers Keep Avoiding
The necessary changes touch everything from technology adoption and team training to brand messaging and transparency. It’s a commercial time bomb.
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Outsourcing Your Marketing: A Game-Changer for SMEs
If you’re running in professional services, manufacturing, or a hospitality, this guide will help you understand how to outsource marketing strategically.
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Word of Mouth Marketing: Ancient Roots, Modern Reach
Word of mouth is frequently hailed as if it were some sort of newly created marketing concept. In reality, it is one of the oldest marketing and communication approaches. Town criers and wandering minstrels would share news and stories in medieval times, from around the 11th to 15th centuries[1][2]. Word of Mouth is not a…
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Top UK Marketing Blogs: Expert Insights & Essential Reads
I’m always on the lookout for fresh ideas and practical advice. Staying updated with the best marketing blogs is a real game-changer for anyone serious about their craft. In this post, I’ll share my top picks for the most influential UK marketing blogs you should be following right now. Why Follow UK Marketing Blogs? Marketing…
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Three Real Stories of People Who Fell into Marketing and Made it Big
The Unexpected Path to a Marketing Career If you’ve ever wondered how people end up in marketing, you’re not alone. The world of marketing is filled with individuals who never planned to be marketers, yet found themselves thriving in the industry. In this post, we’ll share three true stories of real people who stumbled into…
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Zero Moment of Truth: Why It’s More Important Than Ever in 2025 for UK Brands
How the Digital Age Has Redefined the Customer Journey Back in 2011, Google introduced us to the concept of the “Zero Moment of Truth” (ZMOT), a term that described how shoppers were researching products online before ever stepping into a shop or speaking to a salesperson. Over a decade later, I can confidently say that…
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