Category: social media
B2B Short-Form Video & Dark Social: Marketing’s Hidden Asset
Short-form video and dark social are changing B2B marketing in the UK. Learn how to make these trends work for your business in 2025.
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Oi, Did You Hear Me?
Someone was disappointed when I talked to them at an event recently, they were unhappy that I didn’t know what they had been up to and about their other activity. I didn’t know anything about it. This is a 21st century issue; if you post it on Facebook it doesn’t mean I’ve seen it. Posting…
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The Hidden Cost of Advertising: How Constant Exposure Affects Our Mental Health and Well-being
The power of a well-crafted message is fascinating. But lately, I’ve been pondering a question that’s been nagging me: Does constant exposure to advertising negatively impact people’s mental health and well-being? It’s a complex issue and one that deserves a thorough examination. In this post, I’ll share my thoughts on the matter, drawing from my…
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The Rise of Social Commerce: Transforming the Shopping Experience
In today’s fast-paced digital world, social commerce is redefining how we shop and interact with brands. As social media platforms evolve into comprehensive e-commerce ecosystems, businesses have a golden opportunity to leverage these changes to boost sales and enhance customer engagement. Let’s explore how platforms like Instagram, Facebook, and TikTok are integrating shopping features, the…
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