Kevin Harrington

Employee engagement tool

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Kevin Harrington

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In this post:

  • What is employee engagement?
  • News of our new research tool: SayEngage

What is employee engagement?

Employee engagement refers to a positive relationship between an employee and their organisation, which has benefits for both employee and organisation.

Engaged employees are more likely to be loyal and contribute more to an organisation resulting in many benefits including greater customer satisfaction, productivity and profitability.

For this reason engaged employees are critical to business success. This has been argued as particularly true in the present climate.

This white paper takes it back to basics outlining how engagement differs from satisfaction, how it can be measured, why it matters and how to engage with your people.

SayEngage

We, Sodexo Motivation Solutions, have just introduced a new tool for businesses: SayEngage. SayEngage offers a new and different employee engagement survey for modern business. It was created and developed specifically for small and medium-sized organisations by Insitas Research. It is simple, low cost and it works.

Underpinned by psychological theory, the SayEngage survey helps organisations to identify areas where employee engagement is low and so requires action.

Once companies have carried out a SayEngage survey, they will be given support and advice by Sodexo on how to use incentives and rewards to improve on any areas of weakness which the report highlights.

The powerful combination of expertly constructed and independent employee research by Insitas and the motivation portfolio offered by Sodexo ensure that companies have the best opportunity to succeed through their people.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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Comments

4 responses to “Employee engagement tool”

  1. Brian Enstone

    Presumably this is a hoax – what with the name Sodexo andh the ridiculously inflated pseudo-business jargon.

  2. Kevin Harrington

    Well, no actually. But thanks for your comment.

  3. Nick Skerry

    Just passing while trying to find some quick, easy (and free) tools on motivation, job satisfaction and helping employees feel involved in a business. Felt someone should add some balance for the first comment.
    Brian, I’m not sure why you bothered to spend the time posting your message — you don’t support either of the two points you seem to make. Sodexo seems no more odd as a name to Enstone or Skerry, what is your point? Compared to other consultancy “garb” the language in Kevin’s post above and the white paper seem pretty straightforward and plain English, I don’t see your problem.
    Kevin, nice and simple to walk through but I think companies may have little cash to spend on this even with the medium/long term benefits of changing their culture for the better. The benefits are too “soft” and difficult to pin down.

  4. Kevin Harrington

    Hi Nick.

    Thanks for your comments. I agree this is a soft area for budget cuts.

    My position is that is costs thousands to replace people but only about £50 per head to really understand the levels of engagement and to get some actionable results.

    Here’s a fact: 38% of marketers in the UK expect to change employer in the next 12 months. Look at the cost of that! If understanding, achieved through an engagement survey, can reduce that a bit the employer would get a very positive return on investment.

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