An inter-department football game was held every year between the Marketing team and the IT department of a company.
The day of the game, as hard as the Marketers tried, the IT staff whipped Marketing soundly.
In their best tradition, Marketing decided to find the best “spin” they could on the dismal result. They showed how they earn their keep by posting this memo on the noticeboard after the game:
“The Marketing Department is pleased to announce that for the recently-completed Football Season, we came in 2nd place, having lost but one game all year.
The IT Department, however, had a rather dismal season, as they won only one game all year.”
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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