Marketing spin

An inter-department football game was held every year between the Marketing team and the IT department of a company.

The day of the game, as hard as the Marketers tried, the IT staff whipped Marketing soundly.

In their best tradition, Marketing decided to find the best “spin” they could on the dismal result. They showed how they earn their keep by posting this memo on the noticeboard after the game:

“The Marketing Department is pleased to announce that for the recently-completed Football Season, we came in 2nd place, having lost but one game all year.

The IT Department, however, had a rather dismal season, as they won only one game all year.”

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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