Tag: spin
4Ps of Marketing
Here is a different take on Philip Kotler’s 4Ps of Marketing: Product: What do you mean we can’t do that? It’s in the press release! Price: How much are the others guys charging? Place: Should we hold the offsite meeting in Hawaii or Aspen? Promotion: How long does it take to become VP around here…
Written by
Marketing spin
An inter-department football game was held every year between the Marketing team and the IT department of a company. The day of the game, as hard as the Marketers tried, the IT staff whipped Marketing soundly. In their best tradition, Marketing decided to find the best “spin” they could on the dismal result. They showed…
Written by
