4Ps of Marketing

Here is a different take on Philip Kotler’s 4Ps of Marketing:

Product: What do you mean we can’t do that? It’s in the press release!
Price: How much are the others guys charging?
Place: Should we hold the offsite meeting in Hawaii or Aspen?
Promotion: How long does it take to become VP around here anyways?

This is from Valley of the Geeks where ‘Zack Urlocker’ also says:

Once you’ve got a technology company up and running it generally consists of two groups; those who build the product and those who sell the product. So what role does marketing play? They’re the ones who talk about building and selling the product. Marketing provides an update to the old saw: “Those who can do, and those who can’t make Powerpoint slides.”

The rest of this article about marketing spin is worth a look at to remind yourself how some people perceive marketing…sometimes with good cause.

Kevin Harrington

I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

See Full Bio