Tag: Kotler
4Ps of Marketing
Here is a different take on Philip Kotler’s 4Ps of Marketing: Product: What do you mean we can’t do that? It’s in the press release! Price: How much are the others guys charging? Place: Should we hold the offsite meeting in Hawaii or Aspen? Promotion: How long does it take to become VP around here…
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Saab Spain Shuts the Doors
Saab has the shiny new Saab 95 and the 93X on display outside the Hilton Hotel, Madrid. Why? Well, they are promoting them to marketers attending the ‘Forum Mundial de Marketing y Ventas’. The delegates come from all over the world. All sensible so far. While here, we (I am one of the delegates) are…
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