Category: management
The Marketing Maven’s Path to CEO: A Rare but Rising Trend
As a marketer turned business consultant, I’ve always been fascinated by the career trajectories of those in our field. Recently, I’ve noticed an intriguing trend that’s worth exploring: the journey from Chief Marketing Officer (CMO) to Chief Executive Officer (CEO). It’s not a well-trodden path, but it’s gaining traction. The Numbers Game Let’s start with…
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Marketing Meeting Cadences: Boost Team Efficiency & Results
Maximise your team’s productivity with proven marketing meeting cadences, practical scheduling tips, & strategies for more focused, results-driven collaboration
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Essential Systems and Platforms for SMEs: A Comprehensive Guide
I’ve seen firsthand the transformative power of implementing the right systems and platforms. In this post, I’ll share my insights on the essential tools SMEs with 10 to 249 staff need to manage their business effectively, control financials, and boost productivity. We’ll explore recommended Customer Relationship Management (CRM) systems, collaboration tools, and file-sharing platforms that…
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Revolutionising Marketing Strategy with Theory of Change: A Comprehensive Guide for Modern Marketers
Executive Summary Theory of Change (ToC), traditionally used in social impact sectors, can be powerfully adapted to marketing strategy. This approach involves mapping out long-term goals, preconditions, interventions, indicators, and assumptions. By applying ToC to marketing, professionals can create more holistic, interconnected strategies that link daily activities to overarching objectives. Benefits include enhanced strategic clarity,…
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The Hidden Costs of Remote Sales: Why Face-to-Face Still Matters
In today’s digital age, the allure of remote sales is undeniable. As a seasoned business professional, I’ve witnessed firsthand the shift towards virtual interactions, especially after recent global events. But is this transition as beneficial as it seems on the surface? Let’s explore the nuances of remote versus face-to-face sales and uncover some surprising insights.…
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Overtrading: The Hidden Pitfall of Business Growth
I’ve seen my fair share of companies soar to great heights, only to come crashing down due to unforeseen challenges. One of the most insidious threats to growing businesses is a phenomenon known as overtrading. In this post, I’ll explore two distinct types of overtrading, share a personal experience highlighting the less-discussed form, and offer…
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