Category: management
Discounted Cash Flow for Marketing – DCF, hurdle rates & IRR
Learn how to apply discounted cash flow, hurdle rates, and IRR to marketing investments. Practical guidance for SME owners to evaluate campaigns effectively.
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Merging Marketing Teams: A Practical Guide for Business
Practical advice on merging marketing teams during a business acquisition, covering people, culture, clients, suppliers and technology integration.
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SME marketing strategy: stop waiting, start growing
A practical SME marketing strategy for UK business owners and marketers to grow value and stop waiting for government help. Actionable steps you can take now.
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Handling Marketing Opinions: SME Director’s Survival Guide
Navigate the flood of marketing opinions in your SME. Learn how to filter advice, make strategic decisions, and build a framework for evaluating suggestions.
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Why Yo-Yo Marketing Destroys Medium-Sized Businesses
Here is why yo-yo marketing destroys medium-sized businesses through lost momentum, market confusion, financial waste and how to build sustainable growth instead.
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You’ve Been in Consulting Far Too Long When…
The tell-tale signs that consulting jargon has taken over your life. From asking waiters about core competencies to writing executive summaries on love letters.
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