Tag: artificial intelligence
Marketing Buzzwords Through the Decades: From Yuppies to AI
Standing in the queue at my local Waitrose the other day, I overheard two marketing types discussing their “digital transformation journey” whilst optimising their “synergies” to create “disruptive innovation”. I had to smile. Here we were in 2025, and the corporate world was still churning out buzzwords like a factory in full swing. It made…
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The AI Loyalty Conundrum: Navigating Consumer Trust in the Age of DeepSeek, ChatGPT, Claude, and Perplexity
I am fascinated by the rapid advancements in artificial intelligence. The emergence of AI chatbots and assistants like DeepSeek, ChatGPT, Claude, and Perplexity has revolutionised how we interact with technology. However, with this innovation comes a new set of challenges, particularly regarding consumer loyalty. In this article, I’ll explore the complex landscape of AI and…
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The Global ERP Landscape: SAP’s Journey to the Top
As a business consultant with years of experience in enterprise software, I’ve had the opportunity to witness the evolution of ERP systems and their providers. In this post, I’ll explore the biggest ERP system providers globally, with a particular focus on SAP – its history, offerings, and marketing strategies. I’ll also examine what sets these…
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