Tag: behavioural economics
When Economics Meets Mad Men: A Keynesian Revolution
Exploring how John Maynard Keynes’ theories could have transformed advertising by blending US creative genius with UK economic wisdom for prosperity.
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Professional Services Marketing Psychology: Client Decisions
Discover the hidden psychological forces that drive client decisions in professional services. Learn how trust, bias and emotion influence choice.
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Hot Hand Bias in Marketing: Psychology That Drives Sales
Understanding hot hand bias opens up several strategic opportunities for marketers who want to influence consumer behaviour ethically and effectively.
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