Tag: brand marketing
The Evolution of Above and Below the Line Marketing
How Digital Transformation Has Rewritten the Rules You know, I’ve been thinking about how much the marketing landscape has changed since I started my career back in the 1980s. Back then, things were refreshingly straightforward. You had your television adverts, your radio spots, your newspaper ads, and your billboards reaching the masses. Then you had…
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Marketing’s Value Crisis: Why Marketers Feel Undervalued
In 2023, the Chartered Institute of Marketing (CIM) released a rather sobering statistic: 54% of marketers believed their function was poorly understood within their organisations, while 40% struggled to explain marketing’s role to colleagues[1]. Even more concerning, 10% felt their colleagues had absolutely no understanding of marketing’s value to the business at all[1]. As someone…
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The Sweet Success of After Eight Mints: A Journey Through Time
As I sit here enjoying an After Eight mint, I can’t help but marvel at the enduring popularity of this iconic British treat. For over 60 years, these thin squares of dark chocolate with a creamy mint fondant centre have been a staple at dinner parties and special occasions across the UK and beyond. But…
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