Tag: brand positioning
Consumers see John Lewis and Primark the same
Consumers perceive that John Lewis and Primark offer the same value for money, despite their widely different brand positionings, according to a new retail study. The “Re-imagining the retail store” report, by Arc Worldwide – part of the Leo Burnett Group, found that both John Lewis and Primark scored 112 on its quantitative scale for…
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