O2 SIM card shredded
Perhaps you’ve heard of people that are called mood Hoovers? Dealing with them just saps your energy. Ages ago someone said to me, “Just don’t deal with them.” There was a BBC Radio 4 programme on yesterday where a guest …
Category: UK retail marketing
The Next giveaway sale (but you have to ask questions)
Next announce better than expected results. Based on my experience, I wonder how, but they do make me smile. I was given a jumper, from Next, as a Christmas present. Yesterday I went into Next in Reading to change it …
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Tagged with: Christmas presents, gift card, gift receipt, Next, Next Reading, Next retail, Reading, retail sales, sale
Is Black Friday Good for UK Retailers?
We seem all too happy to follow US fads; Halloween and “have a nice day” continue to grate on me. One of our latest adoptions is Black Friday. I set out to look at the impact on retail profits and …
Tagged with: bad for the brand, Black Friday, Cyber Monday, department stores, discount, discounting, Eden Dwek, Halloween, have a nice day, impulse purchases, KPMG, love the brand, net profit, profit, reputational damage, retail, retail arbitrage, retail profits, retailer, short-term revenue loss, Social media, unresponsive pages, US fads, website continuity
Annoying verbal platitudes
The umpteenth person this year just said, “Enjoy,” as they delivered my order to me. Is that a request or an instruction? Whatever it was, was she thinking about what she was saying? I doubt it. I suspect it was …
Poundworld claims take a pounding
What an interesting concept, the manager’s special being 3 to 9 times the price of the rest of the stock in store. When is a pound shop not a pound shop? When it sells items for £8.99, according to the …
Tagged with: advertising, Advertising Standards Authority, ASA, manager's special, Media Monkey, pound shop, Poundworld, Poundworld Retail, Wakefield, £1on
TM Lewin get it right
I’ve recently become a bit of a fan of TM Lewin. This all started when I went to their store at Cheshire Oaks. The store manager successfully got me to try a shirt on for fit. Previously I had, rather …
Specsavers: offers to make you smile
Yup, Specsavers ‘offers to make you smile’ worked for me…I smiled and laughed. The leaflet I was given on Saturday by Specsavers in Chester was for an offer that expired on 29 March 2014, about six weeks ago. Perhaps they …