Category: UK retail marketing
A Thought on Brands and Their Couriers
I wrote an article back in the 1980s about the last four feet of the journey of a product to the consumer. This was really focussed on the impact of the retail salesperson in the last four feet of the journey. Now I think the important last four feet is that of the courier delivery…
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Marketing Mishaps: The UK’s 20th Century Campaign Catastrophes
The 20th century witnessed numerous marketing campaigns in the UK, and while many were successful and memorable, there were also a few that didn’t quite hit the mark. Here are some examples of marketing campaigns that were widely regarded as unsuccessful or poorly received: British Airways’ “World’s Favourite Airline” (1997) British Airways launched this campaign…
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O2 SIM card shredded
Perhaps you’ve heard of people that are called mood Hoovers? Dealing with them just saps your energy. Ages ago someone said to me, “Just don’t deal with them.” There was a BBC Radio 4 programme on yesterday where a guest suggested writing down negative things, screw up the paper and throw it in the bin.…
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Is Black Friday Good for UK Retailers?
We seem all too happy to follow US fads; Halloween and “have a nice day” continue to grate on me. One of our latest adoptions is Black Friday. I set out to look at the impact on retail profits and the issues I found shouted out cautionary notes to all retailers. My starting point was…
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Annoying Verbal Platitudes
The umpteenth person this year just said, “Enjoy,” as they delivered my order to me. Is that a request or an instruction? Whatever it was, was she thinking about what she was saying? I doubt it. I suspect it was just an annoying verbal platitude. I then read this wonderful letter (above). What a great…
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