Category: UK retail marketing
Get the right screwdriver
Tools of the trade and how to use them is the basis of the commercial training industry. And as ever, the examples of the need (things going wrong) are always good fun. The gist of this was that, in a controlled in-store test, when a salesman was perceived as competent in his field, 66% of…
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One man Games Workshop stores
Innovation during the recession was being hypothesised before Christmas. I’ve not spotted a great deal of good examples so far. So I was pleased to notice that Games Workshop are innovating to expand. The Games Workshop plan is to enter smaller towns…profitably. This will be achieved by opening one-man stores that trade five days a…
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Discount-driven blip
From FT.com today: According to the British Retail Consortium survey, retail sales rose by just 0.1 per cent year-on-year, suggesting that the pick-up in demand seen in January was a “discount-driven blip”, according to Stephen Robertson, director general. As I said in December, the underlying profits are the key issue.
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Carrier Bags: a Tax?
Is charging for carrier bags a tax on impromptu shopping? While I was in Reading earlier today I had a sudden urge to buy some cheese scones from Marks & Spencer. There followed a moment of panic as I couldn’t find them…they are a favourite and once I get the idea in my mind it…
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