Category: UK retail marketing
Visa Europe launches exclusive UK offers portal
Visa Europe yesterday launched an exclusive new web portal offering deals and discounts from popular retail brands exclusively for Visa cardholders in the UK. The site can either be accessed directly at www.visaoffers.eu/uk/ or via Visa’s Golden Space website at www.visa.co.uk/goldenspace. The new site creates a unique destination for retailers to engage with a huge…
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Five Foursquare tactics to attract customers
Flash mobs, fun, specials…these are all some of the benefits to be derived from using location based social networking for retail marketing. I’m often asked how businesses should start turning a rather dull brochureware website into something more dynamic. The truth is it needs more than a Facebook account to make this leap; it needs…
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Consumers see John Lewis and Primark the same
Consumers perceive that John Lewis and Primark offer the same value for money, despite their widely different brand positionings, according to a new retail study. The “Re-imagining the retail store” report, by Arc Worldwide – part of the Leo Burnett Group, found that both John Lewis and Primark scored 112 on its quantitative scale for…
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Tesco to roll out WiFi in UK stores
This is a positive and bold move from Tesco: they are set to roll out free WiFi across its UK stores, allowing users to compare prices and access Clubcard online while they shop. Shoppers will be able to compare prices and read product reviews on internet enabled devices, in a bid to drive competitive prices…
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Cost of Facebook Advertising Rises 74%
In the fast-evolving world of digital marketing, the cost of advertising on platforms like Facebook has become a hot topic. As we look back at the data from July 2011, it’s fascinating to see how much these costs have shifted over just a year. According to TBG Digital, a well-respected marketing agency, the price of…
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