Category: UK retail marketing
HMV sale – 25% off
“It’s what retailers do at this time of year, and any other interpretation is just the usual media speculation,” said an HMV spokesman. via BBC News – HMV launches month-long 25% sale. Four days later administrators are appointed…confirming that the speculation was right. It all feels a bit like the news of pubs closing; sad but…
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Contactless Payments Stalled by ‘Speed’
More than 140,000 contactless payment terminals have been set up in the UK to date. Perhaps more of the industry’s budget should have been towards marketing as well as for the installation of the technology to facilitate such payments. Read more >>> Contactless payments stalled by ‘speed’ | Opinion | Marketing Week.
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Is It the End of the Line for Cash?
Cashless societies could become the norm but much will depend on consumer confidence in the available options and the level of security. Getting rid of cash has long been on the agenda of credit card providers, which trade on the fact that they can provide transaction data to the retailers they service. But now a…
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The secrets of ‘showrooming’: price is not the only reason people shop online
While you fight your way around the town centre shops this Christmas, van drivers and couriers are beating a trail to our front door delivering the spoils of an earnest online shopping campaign executed by my wife. I had thought that my wife’s online shopping was primarily an economic choice but research at Kellogg has…
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Sports Direct Catalogue
Of course, one of the reasons the Sports Direct till queue moves so slowly is the staff are trying to sell their catalogue for 50p to everyone. When I got to the front of the queue my till assistant asked me if I wanted a catalogue. I said no and she carried on trying to…
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