Is It the End of the Line for Cash?

Is It the End of the Line for Cash?

Cashless societies could become the norm but much will depend on consumer confidence in the available options and the level of security.

Getting rid of cash has long been on the agenda of credit card providers, which trade on the fact that they can provide transaction data to the retailers they service. But now a new wave of virtual ways to pay means that consumers could soon be using new currencies Bitcoin and Ven to pay for goods too. Meanwhile, the UK’s three largest mobile networks got together earlier this month to work with retailers on consistent technology that will allow people to pay via a mobile ‘wallet’.

Read more via Is it the end of the line for cash? | Trends | Marketing Week.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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