Kevin Harrington

Tag: Marketing Week

  • BMW “Checkmate”

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    I love opportunistic and simple advertising successes. This evening I was reading Marketing Week and looking at The 5 Best Automotive Advertising Campaigns where I was reminded of the fabulous BMW “Checkmate” advert. The ad campaign was actually a reactionary campaign that only had a single billboard. In Santa Monica, California, rival brand Audi created a…

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    Kevin Harrington
    BMW Checkmate

  • The world has gone mobile, so why is m-commerce lagging?

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    The mobile world descended on Barcelona this week where tens of thousands of delegates discussed how mobile is disrupting multiple industry sectors. However, there is still one glaring barrier to total world domination – the industry’s failure to crack big-ticket purchases on mobile. More on this from our friends at Marketing Week >>> The world has gone mobile,…

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    Kevin Harrington

  • Is It the End of the Line for Cash?

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    Cashless societies could become the norm but much will depend on consumer confidence in the available options and the level of security. Getting rid of cash has long been on the agenda of credit card providers, which trade on the fact that they can provide transaction data to the retailers they service. But now a…

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    Kevin Harrington
    Is It the End of the Line for Cash?

  • How brands can cook up mobile purchases

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    The proportion of web traffic via mobile will hit 20 per cent this Christmas, according to IBM figures, and brands that fail to implement a mobile marketing strategy are losing out on sales by putting up ‘closed for business’ signs in front of smartphone owners. But marketers wishing to make the most of the growing…

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    Kevin Harrington

  • Ten brands that gain the most admiration from marketers

    Marketers might have different priorities from members of the public when it comes to admiring businesses and brands, but according to a new list of the companies most respected for their marketing, those brands that please their customers are also the ones that most impress marketers. The brands most admired by marketers in the UK…

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    Kevin Harrington

  • Should we all be talking about the riots on the streets of London

    Now here is an interesting debate in the offing: Rosie Baker, writing at Marketing Week, is talking about Coco Cola, Old El Paso and Peacocks marketing and use of Twitter during the riots in London. There are many more serious issues at hand concerning the rioting that has taken over London and other cities in the UK…

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    Kevin Harrington