I love opportunistic and simple advertising successes. This evening I was reading Marketing Week and looking at The 5 Best Automotive Advertising Campaigns where I was reminded of the fabulous BMW “Checkmate” advert. This ad campaign was actually a reactionary campaign that…
Tag: Marketing Week
BMW “Checkmate”
Tagged with: Audi, billboard marketing, BMW, BMW Checkmate, Marketing, Marketing Week, opportunistic
Is it the end of the line for cash?
Cashless societies could become the norm but much will depend on consumer confidence in the available options and the level of security. Getting rid of cash has long been on the agenda of credit card providers, which trade on the…
Tagged with: Bitcoin, Cashless societies, consumer confidence, credit card, Marketing Week, mobile wallet, retailers, transaction data, Ven
How brands can cook up mobile purchases
The proportion of web traffic via mobile will hit 20 per cent this Christmas, according to IBM figures, and brands that fail to implement a mobile marketing strategy are losing out on sales by putting up ‘closed for business’ signs…
Tagged with: brand, Christmas, IBM, m-commerce, Marketing Week, mobile, mobile marketing strategy, smartphone, strategy, web traffic
Ten brands that gain the most admiration from marketers
Marketers might have different priorities from members of the public when it comes to admiring businesses and brands, but according to a new list of the companies most respected for their marketing, those brands that please their customers are also…
Tagged with: Apple, brands, Coca-Cola, GCUK, Grupo Consultores UK, Innocent, John Lewis, Marketing, Marketing Week, Nike, O2, Procter & Gamble, Tesco, top brands, UK, Unilever, Virgin, Virgin Atlantic, Volkswagen
Will retailers cut NFC out of the loop?
Starbucks’ decision to cut NFC out of the loop could encourage more retailers to take the same route and develop bespoke mobile phone payment apps, instead of waiting for stores and handsets to become NFC compatible. via Will retailers cut…
Should we all be talking about the riots on the streets of London
Now here is an interesting debate in the offing: Rosie Baker, writing at Marketing Week, is talking about Coco Cola, Old El Paso and Peacocks marketing and use of Twitter during the riots in London. There are many more serious issues at…
Tagged with: Coco Cola, London, looters, Marketing Week, Old El Paso, Peacocks marketing, press advertising, radio advertising, rioting, riots, Rosie Baker, Social media, TV advertising, Twitter
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