Should we all be talking about the riots on the streets of London

Now here is an interesting debate in the offing: Rosie Baker, writing at Marketing Week, is talking about Coco Cola, Old El Paso and Peacocks marketing and use of Twitter during the riots in London.

There are many more serious issues at hand concerning the rioting that has taken over London and other cities in the UK for the past three days, but being glued to Twitter and social media even more than usual for the past 24 hours has made me question exactly what it is brands think they are using Twitter for.

Read the full article: Riots on the streets on London | Blogs | Marketing Week.

I wonder how this all extends? Should brands be changing their press, radio and TV advertising during the riots? Are we to allow the rioters and looters to make their agenda the only one being discussed.

I do agree that brands need to be very careful if they try and piggy back their message on what has been very distressing, large scale, criminal activity.

 

I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning.I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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