Kevin Harrington

Tag: TV advertising

  • Rate Card Pricing and Discount Practices in UK Advertising

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    Traditional Media Discounting Patterns The UK advertising industry has historically operated on a significant discount structure. Media owners traditionally offered agencies a 15% discount on published rate cards, which was standard practice across traditional media channels[1][2]. This discount was originally intended to compensate agencies for pooling client budgets and reducing media outlets’ acquisition costs[2]. For…

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    Kevin Harrington
    Rate Card Pricing and Discount Practices in UK Advertising

  • The Biggest Issues in UK Marketing 50 Years Ago

    Challenges, Opportunities, and Public Understanding in 1975 Introduction If you’ve ever wondered what it was like to work in marketing in the UK back in 1975, you’re not alone. The world looked very different then; no smartphones, no social media, and certainly no digital ads popping up on your screen every few minutes. But that…

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    Kevin Harrington
    marketing-issues-in-the-1970s

  • Orange finds tablets are cannibalising TV consumption

    Orange found that 35% of UK tablet owners use their devices to watch video-on-demand (VOD) content, the vast majority of which is at home, thus cannibalising PC and TV-based media consumption. via New Media Age. This is quite exciting stuff. Tablet sales are set to grow at a considerable rate and this understanding will help marketing planning. For…

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    Kevin Harrington

  • Should we all be talking about the riots on the streets of London

    Now here is an interesting debate in the offing: Rosie Baker, writing at Marketing Week, is talking about Coco Cola, Old El Paso and Peacocks marketing and use of Twitter during the riots in London. There are many more serious issues at hand concerning the rioting that has taken over London and other cities in the UK…

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    Kevin Harrington