Kevin Harrington

Orange finds tablets are cannibalising TV consumption

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Kevin Harrington

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Orange found that 35% of UK tablet owners use their devices to watch video-on-demand (VOD) content, the vast majority of which is at home, thus cannibalising PC and TV-based media consumption.

via New Media Age.

This is quite exciting stuff. Tablet sales are set to grow at a considerable rate and this understanding will help marketing planning.

For me the interesting questions include:

  • What do tablet users do when the ads come on?
  • Should the break bumper style ads be designed to entice the audience to make a one minute trip to a website and register for a list/offer etc?
  • Why does the ITV player strip out all the ads?
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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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Comments

One response to “Orange finds tablets are cannibalising TV consumption”

  1. pozycjonowanie

    Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

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