Tag: PC and TV-based media consumption
Orange finds tablets are cannibalising TV consumption
Orange found that 35% of UK tablet owners use their devices to watch video-on-demand (VOD) content, the vast majority of which is at home, thus cannibalising PC and TV-based media consumption. via New Media Age. This is quite exciting stuff. Tablet sales are set to grow at a considerable rate and this understanding will help marketing planning. For…
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