Tag: advertising
The Earliest Known Sales Promotion in the UK
The earliest known sales promotion in the UK can be traced back to 1477, when William Caxton created what is considered the first printed advertisement in the English language[1][2][3]. This groundbreaking piece of marketing history involved Caxton promoting his publication of the “Sarum Ordinal” (also known as the “Pyes of Salisbury”), which was a handbook…
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Top UK Marketing Blogs: Expert Insights & Essential Reads
I’m always on the lookout for fresh ideas and practical advice. Staying updated with the best marketing blogs is a real game-changer for anyone serious about their craft. In this post, I’ll share my top picks for the most influential UK marketing blogs you should be following right now. Why Follow UK Marketing Blogs? Marketing…
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The Biggest Issues in UK Marketing 50 Years Ago
Challenges, Opportunities, and Public Understanding in 1975 Introduction If you’ve ever wondered what it was like to work in marketing in the UK back in 1975, you’re not alone. The world looked very different then; no smartphones, no social media, and certainly no digital ads popping up on your screen every few minutes. But that…
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The Rise of Marketing Giants: From FTSE Pioneers to Today’s Advertising Powerhouses
I’ve always been fascinated by the evolution of the marketing and advertising industry. Today, I want to take you through the history of marketing agencies on the London Stock Exchange, specifically focusing on their presence in the prestigious FTSE 100 index. It’s a tale of innovation, growth, and adaptation that has shaped the landscape of…
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The Three Pillars of Fair Marketing Campaign Evaluation: Client Brief, Budget, and Timescale
In the world of marketing, everyone seems to have an opinion on campaigns, sales promotions, and adverts. Whether it’s a catchy jingle, a visually stunning billboard, or a viral social media post, people are quick to judge the effectiveness and creativity of marketing efforts. However, I contend that such evaluations are often unfair unless you…
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Should children be shielded from marketing? At what age are they able to identify persuasion attempts?
Based on the research, there are several key points to consider regarding children’s ability to identify persuasion attempts in marketing and whether they should be shielded from advertising: In conclusion, while children’s ability to identify advertising intent increases with age, research suggests even older children and teens remain vulnerable to its effects. Given the potential…
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