Poundworld claims take a pounding

What an interesting concept, the manager’s special being 3 to 9 times the price of the rest of the stock in store. When is a pound shop not a pound shop? When it sells items for £8.99, according to the …

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Colgate Makes Me Smile

Remember the old Colgate TV adverts? This one is all about the ‘ring of confidence’. If you don’t recall it here it is on YouTube. Back in those days, Colgate was Colgate and your choices were large or small. I popped …

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Orange finds tablets are cannibalising TV consumption

Orange found that 35% of UK tablet owners use their devices to watch video-on-demand (VOD) content, the vast majority of which is at home, thus cannibalising PC and TV-based media consumption. via New Media Age. This is quite exciting stuff. Tablet …

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Tesco time warp

There’s been a lot of brands looking to ride the wave of nostalgia through advertising in the past year or so, but this weekend Tesco is opening a retro store as part of the Goodwood Revival classic car festival which …

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Can a photograph boost a book’s sales?

As a teenager from the Shetland Islands emerged from a court charged in connection with alleged computer hacking, the media caught the moment. And it was not just Jake Davis himself who attracted attention but also the book that he …

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Breast cancer charities warned that pink is counterproductive

Breast cancer charities have been warned that using pink in their advertising, communications and branding could reduce donations and support from women. A report by London Business School, Rotterdam School of Management, Erasmus University and international business school INSEAD claims …

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