Tag: advertising
Can a photograph boost a book’s sales?
As a teenager from the Shetland Islands emerged from a court charged in connection with alleged computer hacking, the media caught the moment. And it was not just Jake Davis himself who attracted attention but also the book that he was carrying. For many writers, the success of their work relies on the marketing skills…
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Breast cancer charities warned that pink is counterproductive
Breast cancer charities have been warned that using pink in their advertising, communications and branding could reduce donations and support from women. A report by London Business School, Rotterdam School of Management, Erasmus University and international business school INSEAD claims that gender cues such as pink ribbons, backgrounds and images of women are counterproductive and…
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Cost of Facebook Advertising Rises 74%
In the fast-evolving world of digital marketing, the cost of advertising on platforms like Facebook has become a hot topic. As we look back at the data from July 2011, it’s fascinating to see how much these costs have shifted over just a year. According to TBG Digital, a well-respected marketing agency, the price of…
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NFC Smart Posters Case Study
Does all this stuff about NFC sound like a lot of hot air? Are you unsure whether NFC has a place in your marketing mix? Well this case study, yes an article with some useful history and facts, actually shows the story of a simple NFC smart poster activity that worked. During late 2010, Zuma…
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Adverts with lasting impact
Someone asked me the other day to name a handful of adverts with lasting impact. There was a challenge. I started recalling Martini, Brut and the original VW Beetle adverts…so that shows my age. But these were not ads that really changed peoples thinking. Katie Connolly, BBC News, Washington, has just written an article titled…
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