Kevin Harrington

Adverts with lasting impact

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Kevin Harrington

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Someone asked me the other day to name a handful of adverts with lasting impact. There was a challenge. I started recalling Martini, Brut and the original VW Beetle adverts…so that shows my age. But these were not ads that really changed peoples thinking.

Katie Connolly, BBC News, Washington, has just written an article titled “Six ads that changed the way you think“. This cites DeBeers, Volkswagen, Marlboro, Nike and Absolut as brands that have had a real impact through there advertising.

Have a read and see if you agree. Post a comment here to say if you agree or not.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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