Tag: VW
Adverts with lasting impact
Someone asked me the other day to name a handful of adverts with lasting impact. There was a challenge. I started recalling Martini, Brut and the original VW Beetle adverts…so that shows my age. But these were not ads that really changed peoples thinking. Katie Connolly, BBC News, Washington, has just written an article titled…
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VW BlueMotion efficiency
Don’t get me started on car salespeople! I now know where some excess staff went when the estate agency world contracted. But look a bit deeper at the commercial world of the motor industry, and there are some excellent examples of high-quality marketing. One of my favourite recent poster campaigns is the one for VW BlueMotion:…
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