Trains delayed

You know how we all feel when a train is cancelled, or there are roadworks or other travel delays? Well here is a fine example of simple communication that helps the public understand the work that is going on.

With passenger numbers at Reading set to double by 2030, Network Rail are increasing the capacity of the railway, constructing a new track layout and building five new platforms at the station. The station will also benefit from two new entrances and a new passenger footbridge with step free access to platforms.

All I need now is a train with a seat to turn up! Not a lot to ask for the £40 return journey to London.

And here is the rather more boring DfT explanation:

At the time of writing only 331 people had watched the DfT video, above, since 25 October 2010. Compare this to the whopping 8,831 views since 6 January 2011 for the top video showing the work being carried out. What’s the message? Don’t give us politicians…show us what is going on.

Kevin Harrington

I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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