House number 243 ‘unluckiest in UK’

This is the most nonsense story I’ve read for ages…and it’s not even the silly season. The suggestion is that there are more insurance claims for houses numbered 243 than any other.

The story goes on to say the unluckiest house numbers are: 243, 201, 1, 190, 240, 241, 221, 217, 218 and 121. What do you think? As most residential streets don’t go above 100 houses how on earth does the above list come about? Surely you would expect at least of half of the numbers 1-10 to appear in the top ten, statistically.

It is a good example of a  press release by a brand to seek attention; in this case the brand is Confused.com.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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