Tag: PR
Marketing Mishaps: The UK’s 20th Century Campaign Catastrophes
The 20th century witnessed numerous marketing campaigns in the UK, and while many were successful and memorable, there were also a few that didn’t quite hit the mark. Here are some examples of marketing campaigns that were widely regarded as unsuccessful or poorly received: British Airways’ “World’s Favourite Airline” (1997) British Airways launched this campaign…
Written by
The Origins of Public Relations
I’m fascinated by the evolution of public relations and its impact on business and society. Let me take you on a journey through the birth and development of this influential field, which has shaped how we communicate and perceive the world around us. The roots of public relations can be traced back to the early…
Written by
Rumpus PR
What a great name for a PR company – Rumpus. Yesterday I met Gareth Clements of Rumpus PR at an interesting event. Recounting the tale of my evening to a colleague got me to look up the definition of ‘rumpus’. There are some wonderful synonyms for rumpus, kerfuffle being my favourite. Rumpus – noun. “A…
Written by
PR, Worldwide, 24/7
I save some interesting looking emails to read later. This always seems like a good idea and I do occasionally get around to reading them. And here is one I thought I would share. “Effective public relations is a little different to making a car, or creating an advertising campaign. PR is day in, day out. It has to…
Written by
House number 243 ‘unluckiest in UK’
This is the most nonsense story I’ve read for ages…and it’s not even the silly season. The suggestion is that there are more insurance claims for houses numbered 243 than any other. The story goes on to say the unluckiest house numbers are: 243, 201, 1, 190, 240, 241, 221, 217, 218 and 121. What do you…
Written by
Government flood alerts in July
The Tories said they would cut back spending on advertising by 40 per cent, as well as introducing new rules to measure its effectiveness. Then in May we were told, “The coalition government is to freeze its £540m-a-year advertising budget, except on what are deemed to be ‘essential’ campaigns, ahead of implementing plans to axe marketing…
Written by