PR, Worldwide, 24/7

I save some interesting looking emails to read later. This always seems like a good idea and I do occasionally get around to reading them. And here is one I thought I would share.

“Effective public relations is a little different to making a car, or creating an advertising campaign. PR is day in, day out. It has to operate at the media’s pace (worldwide, 24/7).

“A particular position or message has to be tweaked to suit the situation, while remaining in line with the longer term strategy. Quite often, it might be better for a different organisation to talk on your behalf.

“That is why public relations has always been a profession that needs people with a complete skill-set. It is why effective agency-side public relations is about small teams of well-rounded professionals, able to work together fast and effectively to support the client.

“Think law firm rather than advertising agency.”

My PR friends, what do you think?

Kevin Harrington

I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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