Everything Everywhere to Create New Brand Alongside Orange and T-Mobile

Orange-and-T-Mobile

It’s interesting looking through old statements from brands. Here is one from Everything Everywhere in August 2012.

Everything Everywhere has denied claims it is planning to drop its Orange and T-Mobile brands at the end of the first quarter of next year, saying it will create a new brand to sit alongside them.

via Everything Everywhere to create new brand alongside Orange and T-Mobile – Brand Republic News

It looks to me like a they are keeping to their plan as both the Orange and T-Mobile online shops are still trading under their own names. I can’t help feeling the brand duplication is a little unnecessary.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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