Tag: strategy
Setting Up a Marketing Department
If you were starting to set up a marketing department, but had to do this over time e.g. 3 years, how would you go about it? What functions and skills would you hire and in what order and why? There are several ways that you could go about it, but here’s a considered approach that…
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Why Board Meetings are Important
Board meetings are a crucial part of the governance process for businesses, as they provide an opportunity for directors to discuss strategic issues and make important decisions. This article explores why board meetings are important, particularly for small and medium-sized enterprises (SMEs). I will begin by defining what a board meeting is, before outlining the…
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That website was a waste of time
Lessons learned & action taken: digital marketing fit for purpose. How many times have you wondered about the value of a website or a digital campaign? Executing digital marketing successfully has never been more important. Digital marketing budgets will rise by 10 percent in 2014, following a double-digit percentage increase in 2013. On average, companies spent 10.7…
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Business Gets Mobile: An Introduction to Mobile for Businesses in 2014
I am excited to announce the first Results Through Digital event which will be held at our new facility in Warrington. Our companies, EMS Internet and Appitized, help drive businesses to success through the commercial application of digital technology, and today mobile is at the forefront of this strategy. What will be happening in 2014? ‘Business Gets…
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PR, Worldwide, 24/7
I save some interesting looking emails to read later. This always seems like a good idea and I do occasionally get around to reading them. And here is one I thought I would share. “Effective public relations is a little different to making a car, or creating an advertising campaign. PR is day in, day out. It has to…
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How brands can cook up mobile purchases
The proportion of web traffic via mobile will hit 20 per cent this Christmas, according to IBM figures, and brands that fail to implement a mobile marketing strategy are losing out on sales by putting up ‘closed for business’ signs in front of smartphone owners. But marketers wishing to make the most of the growing…
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