Lessons learned & action taken: digital marketing fit for purpose. How many times have you wondered about the value of a website or a digital campaign? Executing digital marketing successfully has never been more important. Digital marketing budgets will rise by 10…
Tag: strategy
Strategy without tactics
Thank you to Rachael Simpson at Marketing Native for the reminder about the Sun Tzu, The Art of War, reminder about the difference between strategy and tactics. Read Rachael’s blog post about 5 key elements of a strong marketing strategy.
Business Gets Mobile: An Introduction to Mobile for Businesses in 2014
I am excited to announce the first Results Through Digital event which will be held at our new facility in Warrington. Our companies, EMS Internet and Appitized, help drive businesses to success through the commercial application of digital technology, and today mobile…
You can’t PR a PR
I save some interesting looking emails to read later. This always seems like a good idea and I do occasionally get around to reading them. And here is one I thought I would share. Effective public relations is a little different to making a…
How brands can cook up mobile purchases
The proportion of web traffic via mobile will hit 20 per cent this Christmas, according to IBM figures, and brands that fail to implement a mobile marketing strategy are losing out on sales by putting up ‘closed for business’ signs…
Tagged with: brand, Christmas, IBM, m-commerce, Marketing Week, mobile, mobile marketing strategy, smartphone, strategy, web traffic
HMV ‘may sell’ the part of it’s strategy that is working
In 1921, the Gramophone Company opened the first HMV shop in London, England; the composer Sir Edward Elgar participated in the opening ceremonies. Today we are on possibly seeing the last Christmas for HMV. I hope not, but things are…
Tagged with: Amazon, Edward Elgar, entertainment, Gramophone Company, HMV, iTunes, live music, Spotify, strategy, UK retail
Five Foursquare tactics to attract customers
Flash mobs, fun, specials…these are all some of the benefits to be derived from using location based social networking for retail marketing. I’m often asked how businesses should start turning a rather dull brochureware website into something more dynamic. The…
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