Tag: strategy
HMV ‘may sell’ the part of it’s strategy that is working
In 1921, the Gramophone Company opened the first HMV shop in London, England; the composer Sir Edward Elgar participated in the opening ceremonies. Today we are on possibly seeing the last Christmas for HMV. I hope not, but things are looking dire for them. HMV has said it may sell its live music division to raise…
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Five Foursquare tactics to attract customers
Flash mobs, fun, specials…these are all some of the benefits to be derived from using location based social networking for retail marketing. I’m often asked how businesses should start turning a rather dull brochureware website into something more dynamic. The truth is it needs more than a Facebook account to make this leap; it needs…
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Ashridge on strategy
Going back to the 1970s, strategic planning was seen as being about linking opportunities to capabilities. Since then great progress has been made in developing strategy tools to examine both opportunities and capabilities. But, not much progress has been made on how to develop winning strategies. Most strategic planning processes are seen as analysis paralysis…
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People that don’t respond to your direct marketing
Mike Welsh, CEO, Publicis Dialog, has written a nice piece about direct marketing and the importance of brand consistancy, tone and all those fine people that don’t respond immediately…have a read. It made me think again about the importance of connecting strategy with tactical execution. There is no point in positioning a brand as ‘premium’ if the…
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Visual display of strategy
I quite like this video, it is about how BBC Worldwide present their strategy. It is on YouTube to promote the services of Cardiff based visual solutions company See What You Mean. It is a good reminder that simple visuals, avoiding the PowerPoint template traps, can be really powerful. Now where are those slides that…
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Strategy and tactics
Really, it has been a good day. But to help me remember, lest I get led astray: Strategy 1. Alternative chosen to make happen a desired future, such as achievement of a goal or solution to a problem. 2. Art and science of planning and marshalling resources for their most efficient and effective use. The…
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