Five Foursquare tactics to attract customers

Flash mobs, fun, specials…these are all some of the benefits to be derived from using location based social networking for retail marketing.

I’m often asked how businesses should start turning a rather dull brochureware website into something more dynamic. The truth is it needs more than a Facebook account to make this leap; it needs a strategy, commitment and resources.

Assuming these things are in place Foursquare can play a useful role. This article from the Harvard Business Review suggests some simple and effective ideas.

Foursquare recently passed one billion check-ins. For businesses of any type — but especially for retailers — Foursquare allows brands to attract, reward, and engage customers in ways that were never possible before. Innovative retailers are leveraging the growing popularity of check-ins to create fun, meaningful, interactions that encourage long-term loyalty. Here are five ways to use Foursquare to build loyalty this holiday season and beyond.

via Five Foursquare Tactics to Attract Customers – Carmine Gallo – Harvard Business Review.

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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