Tag: Facebook
Oi, Did You Hear Me?
Someone was disappointed when I talked to them at an event recently, they were unhappy that I didn’t know what they had been up to and about their other activity. I didn’t know anything about it. This is a 21st century issue; if you post it on Facebook it doesn’t mean I’ve seen it. Posting…
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Comparative Analysis of Facebook and Uber’s Launch Strategies in the UK: Leveraging Defined Communities, Waitlists, and Exclusivity
The way companies launch their services plays a pivotal role in establishing their brand presence and driving initial user adoption. This article compares and contrasts the launch strategies of two prominent technology companies, Facebook and Uber, in the United Kingdom. Both companies effectively utilised defined communities and waitlists to create a sense of exclusivity and…
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UI, UX: Who does what? A designer’s guide to the tech industry
Plus: How Apple, Facebook, Google and more tech-world heavyweights describe their design jobs. We’re recruiting roles in graphic design and UX/UI. Job descriptions are written and I’m looking forward to meeting some great candidates. On the journey of planning what we were looking for I discovered this page at Fast Code Design, which has some…
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FaceBrushing My Life
Mohan Sawhney was one of my lecturers when I was at Kellogg School of Management. He spoke great sense then and hasn’t stopped since. In one of his recent blog posts about social media and how authentic our profiles are he said, How many profile pictures show us in our pajamas [sic] or having a bad…
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London Marathon Marketing Winners
I wonder what the level of spontaneous recall there would be to the question, “Can you name three London Marathon sponsors.” I think I may have got two. With a little prompting, I would have got three. There is an impressive history of stable sponsorship for the London Marathon. The current sponsors, Virgin Money, have been…
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