Comparative Analysis of Facebook and Uber’s Launch Strategies in the UK: Leveraging Defined Communities, Waitlists, and Exclusivity

The way companies launch their services plays a pivotal role in establishing their brand presence and driving initial user adoption. This article compares and contrasts the launch strategies of two prominent technology companies, Facebook and Uber, in the United Kingdom. …

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UI, UX: Who does what? A designer’s guide to the tech industry

Plus: How Apple, Facebook, Google and more tech-world heavyweights describe their design jobs. We’re recruiting roles in graphic design and UX/UI. Job descriptions are written and I’m looking forward to meeting some great candidates. On the journey of planning what …

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Slingshot review from Appitized

Here is a short review of Slingshot, the Facebook potential competitor of Snapchat.

FaceBrushing My Life

Mohan Sawhney was one of my lecturers when I was at Kellogg School of Management. He spoke great sense then and hasn’t stopped since. In one of his recent blog posts about social media and how authentic our profiles are he …

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London Marathon marketing winners

I wonder what the level of spontaneous recall there would be to the question, “Can you name three London Marathon sponsors.” I think I may have got two. With a little prompting, I would have got three. There is an impressive …

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Royal births and social media

A modern baby is about to be born. And I’m pleased to note that tradition regarding the announcement is to be maintained along with the use of modern media methods. According to the BBC the Royal birth will be announced …

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The GAAFers

BRIC, MAVINS and PIIGS Back in 2003 the acronym BRIC was used by Goldman Sachs when talking about the economies of Brazil, Russia, India and China combined. The report speculated that by 2050 these four economies would be wealthier than …

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