Tag: Facebook
Five Foursquare tactics to attract customers
Flash mobs, fun, specials…these are all some of the benefits to be derived from using location based social networking for retail marketing. I’m often asked how businesses should start turning a rather dull brochureware website into something more dynamic. The truth is it needs more than a Facebook account to make this leap; it needs…
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Written word speaks volumes for the brand
78% of people interacting with a brand on Facebook are likely to do a further ’brand action’, such as visit a website and consider purchase. 34% of people who don’t interact with a brand on Facebook are likely to visit the brand website and consider purchase. 73% of those entering a brand competition on Facebook…
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Cost of Facebook Advertising Rises 74%
In the fast-evolving world of digital marketing, the cost of advertising on platforms like Facebook has become a hot topic. As we look back at the data from July 2011, it’s fascinating to see how much these costs have shifted over just a year. According to TBG Digital, a well-respected marketing agency, the price of…
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NFC Smart Posters Case Study
Does all this stuff about NFC sound like a lot of hot air? Are you unsure whether NFC has a place in your marketing mix? Well this case study, yes an article with some useful history and facts, actually shows the story of a simple NFC smart poster activity that worked. During late 2010, Zuma…
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Google planning payment test in New York and San Francisco
Google Inc. plans to start testing a mobile-payment service at stores in New York and San Francisco within four months, letting shoppers use their phones to ring up purchases, two people familiar with the project said. The company will pay for installation of thousands of special cash-register systems from VeriFone Systems Inc. (PAY) at merchant…
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