Kevin Harrington

Tag: Facebook

  • Does social media cut it for B2B sales & marketing?

    The current hot stories about B2B marketing and sales emanating from the US are about Facebook and its use in the mix. This may well be valid but I guess these messages are also being propagated by people with a vested tech/social media interest. Andy Maslen on his blog reports that his successes are primarily…

    Written by

    Kevin Harrington

  • Charity marketing using social media

    Charities often lead the way with marketing innovation. They cannot just hit the ‘spend’ button like some businesses appear to. This has led to charity fund raising leading the way with huge public engagement successes like Race For Life (> £38m raised) and Walk The Walk (> £8m). Social media ticks the boxes for charities as well. This is low…

    Written by

    Kevin Harrington

  • City Slacker slick marketing

    Michael Mueller, a friend of mine, has a film titled ‘City Slacker‘ in pre-production. I’m sure it will do well as the the team involved are good and the story line is on the money. The reason for mentioning it here is that I was intrigued by some of the early marketing for the production. There…

    Written by

    Kevin Harrington

  • Pacman has wasted over 5 million work hours

    We are all prone to distractions at work, be it surfing the internet for the latest holiday deals, checking Facebook, updating personal blogs or reading the gossip columns. However, are these distractions taking over our working lives? According to the media watchdog Ofcom we spend a worrying 25% of our day on the internet or…

    Written by

    Kevin Harrington

  • Facebook Banned at a Recruitment Company

    I’ve yet to get all the details on this but I’ve just been told that employees at a certain recruitment agency are banned from using Facebook. Quite incredible. We discovered this after we Googled a prospective candidate and found their LinkedIn and Facebook profiles. When discussing our observations the recruitment agency said they didn’t use Facebook to…

    Written by

    Kevin Harrington
    Facebook banned at recruitment firm

  • Jesse Schell on the the future of games

    ,

    This is a very good talk from Jesse Schell at DICE 2010 in Las Vegas. It’s rare that online videos are worth 30 minutes of your time, but this one is. Issues covered: How gaming can be used in marketing. Why the iPad is rubbish. How valuable is Farmville on Facebook. Convergenace and divergence of…

    Written by

    Kevin Harrington