Kevin Harrington

Jesse Schell on the the future of games

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Kevin Harrington

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This is a very good talk from Jesse Schell at DICE 2010 in Las Vegas. It’s rare that online videos are worth 30 minutes of your time, but this one is.

Issues covered:

  • How gaming can be used in marketing.
  • Why the iPad is rubbish.
  • How valuable is Farmville on Facebook.
  • Convergenace and divergence of trechnology.
  • Why coffee loyalty cards don’t work.
  • How to use games in rewards and incentives.
  • And a lot more.

If the player above doesn’t show (for some reason Google Chrome doesn’t like it), follow this link.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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