Kevin Harrington

CPC advertising let down by service

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Kevin Harrington

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I texted the number at the end of the TV advert for a catalogue. I got an immediate text back thanking me for my interest and saying they would contact me soon for address details. Five days later and I’ve still heard nothing.

I wonder how CPC Farnell measure the return on investment from their TV advertising? It may be by the increase in market share of their competitors…I’ve just got what I needed from Screwfix.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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Comments

3 responses to “CPC advertising let down by service”

  1. Angela Gaskell

    I am most concerned to see your comment, we have very strict controls in place to ensure all enquiries are responded to in a prompt manner.
    Your interest is extremely important to us and if you could contact me directly I will ensure the situation is rectified immediately.
    My email address is edited.edited@cpc.co.uk

  2. Kevin Harrington

    Well done, CPC. A speedy pick up of a blog post. I might end up being a CPC customer yet.

  3. Kevin Harrington

    A happy end to the story:

    I’ve now got catalogues from CPC.

    It turns out they did try and contact me, but they left no message. I failed to guess that the 08*** number was them.

    Angela says that they have changed the process at their end so this shouldn’t happen again.

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