Tag: ROI
UK B2B Marketing Fails 2025: ICO Fines & Lessons Learned
While 2025 hasn’t produced a single catastrophic B2B marketing scandal that dominates headlines, several significant issues have emerged that offer cautionary tales for UK marketers. The ICO’s £180,000 Cold Calling Fines The most clear-cut B2B marketing failure came earlier this year when the Information Commissioner’s Office fined two companies, Ice Telecommunications Ltd and UK Direct…
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Business Ratios and Key Performance Indicators
Business ratios and Key Performance Indicators (KPIs) are crucial for assessing a company’s financial health, operational efficiency, and overall performance. They provide valuable insights for decision-making, goal-setting, and strategic planning. Here’s an introduction to some important business ratios and KPIs: Row Category KPI Formula 1 Finance Profit Margin (Net Profit / Revenue) * 100 2…
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The $611 Billion Marketing Mistake: Are You Making It Too?
The Costly Mistake Marketers Keep Making There’s a blunder we’ve been making for years, and it’s high time we addressed it. In this post, I’ll share the marketing misstep that’s costing businesses millions and how we can fix it. The Persistent Problem Ignoring the Customer Journey For decades, we’ve been guilty of treating marketing efforts…
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Essential Business Calculations: A Guide to Financial Metrics
Here are key calculations for businesses, including formulas for markup, stock turn, weeks stock, profit margin, and more: Profit Margins Gross Profit Margin Gross Profit Margin = (Revenue – Cost of Goods Sold) / Revenue * 100 Operating Profit Margin Operating Profit Margin = Operating Profit / Revenue * 100 Net Profit Margin Net Profit…
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The Parallels Between UK Police Intelligence and Marketing
The intersection of different disciplines and how seemingly unrelated fields can share striking similarities often interest me. Today, I want to explore an intriguing comparison that might not immediately come to mind: the parallels between UK police intelligence and marketing strategies. Both professions face similar challenges in resource allocation and effectively targeting their efforts. Let’s…
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The Rollercoaster of Marketing Spend: Why Consistency Trumps Cuts During Downturns
In the ever-evolving landscape of business, the dance between growth and contraction is a familiar rhythm. As someone deeply entrenched in the world of business strategy, I’ve observed a recurring pattern that raises both eyebrows and questions: companies consistently slash their marketing budgets during downturns, despite clear evidence that marketing drives growth and delivers a…
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