Kevin Harrington

Tag: ROI

  • CPC advertising let down by service

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    I texted the number at the end of the TV advert for a catalogue. I got an immediate text back thanking me for my interest and saying they would contact me soon for address details. Five days later and I’ve still heard nothing. I wonder how CPC Farnell measure the return on investment from their…

    Written by

    Kevin Harrington

  • Buying better for a greater ROI

    Get the buying process right and your promotions and incentives will win over consumers. Promotions and incentives are big business. Motivating consumers with on-pack promotions, merchandise, vouchers or money off coupons, continue to play an important role in the marketing mix. In fact, the size of the motivation market in the UK is worth about…

    Written by

    Kevin Harrington