Tag: loyalty scheme
Disincentive schemes
Avios, not to be confused with the Association of Visually Impaired Office Staff, is the new name for AirMiles. This new name has come about following the merger of BA and Iberia. So the story here is that millions of air passengers face being charged hundreds of pounds in taxes and fees after a change…
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Jesse Schell on the the future of games
This is a very good talk from Jesse Schell at DICE 2010 in Las Vegas. It’s rare that online videos are worth 30 minutes of your time, but this one is. Issues covered: How gaming can be used in marketing. Why the iPad is rubbish. How valuable is Farmville on Facebook. Convergenace and divergence of…
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BA – The World’s Favourite Joke
We’re all bored with the Terminal 5 stories now. Perhaps we raised an eyebrow when we learned that the case and luggage losses were so bad that some insurers are withdrawing cover for travellers using T5. I thought they cannot be that bad, I’ve had great service from BA over the years. Thinking I would…
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