Tag: retail marketing
The Evolution of Above and Below the Line Marketing
How Digital Transformation Has Rewritten the Rules You know, I’ve been thinking about how much the marketing landscape has changed since I started my career back in the 1980s. Back then, things were refreshingly straightforward. You had your television adverts, your radio spots, your newspaper ads, and your billboards reaching the masses. Then you had…
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The Magic of £x.99 Pricing: A Deep Dive into Its Origins, Benefits, and Drawbacks
It’s a fascinating topic: the £x.99 phenomenon. This pricing strategy has been a staple in the retail industry for decades, and its origins, benefits, and drawbacks are worth exploring. So, let’s look at £x.99 pricing. Origins of £x.99 Pricing The practice of pricing items just below a round number, such as £9.99 instead of £10,…
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Five Foursquare tactics to attract customers
Flash mobs, fun, specials…these are all some of the benefits to be derived from using location based social networking for retail marketing. I’m often asked how businesses should start turning a rather dull brochureware website into something more dynamic. The truth is it needs more than a Facebook account to make this leap; it needs…
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Retail Psychology: Why Carrier Bags Drive Christmas Shopping
Oxford Street carrier bag analysis reveals how Primark’s brown paper bags dominated Christmas 2008 shopping through strategic retail branding and consumer psychology.
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