Kevin Harrington

Tag: social networking

  • Five Foursquare tactics to attract customers

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    Flash mobs, fun, specials…these are all some of the benefits to be derived from using location based social networking for retail marketing. I’m often asked how businesses should start turning a rather dull brochureware website into something more dynamic. The truth is it needs more than a Facebook account to make this leap; it needs…

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    Kevin Harrington
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  • Asda marketing is getting noticed

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    You know, I really don’t like shopping at Asda. But you never know, I could get converted. Recently I have been impressed with a number of their marketing activities: I’ve heard some really good things about the way Asda motivates and acknowledges their staff. It sounds like they are setting a standard in the supermarket…

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    Kevin Harrington

  • Doing Business on the Web

    There’s tons of stuff on the internet about web 2.0. This extract from Positively Glorius! is part of a very good article. The basic point is that if you are there interacting with people, finding ways to help them, then the rest will fall into place. It’s not marketing, it’s involvement. If you tell me…

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    Kevin Harrington

  • Anatomy of a successful social network

    How many hours a week do you spend on Bebo, Facebook or MySpace? I read this on Shuzak.com: “The Nobel Prize winning free-market economist, Milton Friedman, believed that when left alone, people will intelligently act in their own best interest, and that the market will coordinate their actions to produce outcomes beneficial for all. In…

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    Kevin Harrington