Asda marketing is getting noticed

You know, I really don’t like shopping at Asda. But you never know, I could get converted. Recently I have been impressed with a number of their marketing activities:

1. I’ve heard some really good things about the way Asda motivates and acknowledges their staff. It sounds like they are setting a standard in the supermarket sector.
2. Asda seems to have managed to manipulate average basket prices to be frequently the lowest and sometimes half the price of Waitrose.
3. And now Asda plans to launch its own social networking site, designed to increase customer interaction. A brave move perhaps? Some people are wondering whether the supermarket chain is opening itself up to potential criticism from any disgruntled shoppers that may be out there. But frankly, they are better off hearing the feedback and addressing it than ignoring it and letting customers migrate.

Well done Asda. From my point of view, choice and quality are things I want to hear are progressing. Then I might go back to have a look.

Kevin Harrington

I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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