Asda marketing is getting noticed

You know, I really don’t like shopping at Asda. But you never know, I could get converted. Recently I have been impressed with a number of their marketing activities:

  1. I’ve heard some really good things about the way Asda motivate and acknowledge their staff. It sounds like they are setting a standard in the supermarket sector.
  2. Asda seem to have managed to manipulate average basket prices to be frequently the lowest and sometimes half the price of Waitrose.
  3. And now Asda plans to launch its own social networking site, designed to increase customer interaction. A brave move perhaps? Some people are wondering whether the supermarket chain is opening itself up to potential criticism from any disgruntled shoppers that may be out there. But frankly, they are better off hearing the feedback and addressing it than ignoring it and letting customers migrate.

So well done Asda. From my point of view choice and quality are things I want to hear are progressing and then I’ll be back to have a look.

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I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning. I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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