Smartphonatics

I can’t see this new term catching on – Smartphonatic. A Smartphonatic is someone who changes their shopping, financial and payment behavior as a result of owning a smartphone. The report identifies a stark difference between mobile adoption among Smartphonatics …

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Name and shame the door drop marketers

It’s about time I started fighting back! What is the point of having a ‘no junk mail, commercial leaflets or flyers please’ sticker on our front door if it is ignored? So, to make me feel happier about the junk …

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Asda marketing is getting noticed

You know, I really don’t like shopping at Asda. But you never know, I could get converted. Recently I have been impressed with a number of their marketing activities: I’ve heard some really good things about the way Asda motivate …

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How to Change a Dress Size in a Day

Surely the vague adoption of clothes/dress sizes within UK fashion retailers is tantamount to deceit? An online survey of 1,000 women, indicated that 15% bought a bigger dress size than they expected when shopping at Primark. Top Shop and New …

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