Tag: shopping
TM Lewin get it right
I’ve recently become a bit of a fan of TM Lewin. This all started when I went to their store at Cheshire Oaks. The store manager successfully got me to try a shirt on for fit. Previously I had, rather arrogantly, assumed I knew best. The result was a near perfect fit for an off…
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Smartphonatics
I can’t see this new term catching on – Smartphonatic. A Smartphonatic is someone who changes their shopping, financial and payment behavior as a result of owning a smartphone. The report identifies a stark difference between mobile adoption among Smartphonatics and other consumers: while 80 percent of Smartphonatics have used their smartphones for mobile banking…
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Name and shame the door drop marketers
It’s about time I started fighting back! What is the point of having a ‘no junk mail, commercial leaflets or flyers please’ sticker on our front door if it is ignored? So, to make me feel happier about the junk mail I’ve decided to name and shame. Today’s lucky entrant is Bracknell. Yes, Bracknell, that…
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Get the right screwdriver
Tools of the trade and how to use them is the basis of the commercial training industry. And as ever, the examples of the need (things going wrong) are always good fun. The gist of this was that, in a controlled in-store test, when a salesman was perceived as competent in his field, 66% of…
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How to Change a Dress Size in a Day
Surely the vague adoption of clothes/dress sizes within UK fashion retailers is tantamount to deceit? An online survey of 1,000 women, indicated that 15% bought a bigger dress size than they expected when shopping at Primark. Top Shop and New Look were also named as stores with smaller sizing. Marks & Spencer, Asda’s George brand…
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