Name and shame the door drop marketers

Love Christmas love Bracknell It’s about time I started fighting back! What is the point of having a ‘no junk mail, commercial leaflets or flyers please’ sticker on our front door if it is ignored? So, to make me feel happier about the junk mail I’ve decided to name and shame.

Today’s lucky entrant is Bracknell. Yes, Bracknell, that not so new town in Berkshire. An over-produced, 10pp full colour A5 gate-fold piece of junk mail was just shoved through my letterbox. The purpose of this campaign is to get me to travel ten miles to Bracknell to do my Christmas shopping when I live just one mile from Reading…I don’t think so.

I presume all retailers in Bracknell have paid for this, directly or indirectly. I do hope they think it is good value.

Extra reasons I won’t bother going there are nicely delivered in the leaflet: it is from the Bracknell Regeneration Partnership (I’ll bowl along when you’ve finished); Jamie Archer (who is he?) will be turning the lights on.

I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning. I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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