Name and shame the door drop marketers

It’s about time I started fighting back! What is the point of having a ‘no junk mail, commercial leaflets or flyers please’ sticker on our front door if it is ignored? So, to make me feel happier about the junk mail I’ve decided to name and shame.

Today’s lucky entrant is Bracknell. Yes, Bracknell, that not-so-new town in Berkshire. An over-produced, 10pp full-colour A5 gate-fold piece of junk mail was just shoved through my letterbox. The purpose of this campaign is to get me to travel ten miles to Bracknell to do my Christmas shopping when I live just one mile from Reading…I don’t think so.

I presume all retailers in Bracknell have paid for this, directly or indirectly. I do hope they think it is good value.

Extra reasons I won’t bother going there are nicely delivered in the leaflet: it is from the Bracknell Regeneration Partnership (I’ll bowl along when you’ve finished); Jamie Archer (who is he?) will be turning the lights on.

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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