Tag: Christmas
John Lewis managing director Andy Street
This video of Andy Street, Managing Director of John Lewis, is an excellent example of a business leader communicating clearly and with purpose. He comes over as in control, believable and trustworthy – three attributes missing from many MDs or CEOs. Watch and enjoy as he summarises the JLP Christmas sales performance and the dangers of…
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Happy Christmas
Happy Christmas to one and all. I hope you and your friends and family are having a wonderful time. Here is my youngest grandchild wrapped up ready for the white Christmas that we are unlikely to have in Berkshire.
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How brands can cook up mobile purchases
The proportion of web traffic via mobile will hit 20 per cent this Christmas, according to IBM figures, and brands that fail to implement a mobile marketing strategy are losing out on sales by putting up ‘closed for business’ signs in front of smartphone owners. But marketers wishing to make the most of the growing…
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Beadle and Crome Miss the Boat
Every year Beadle and Crome, the interiors business in the Oxford Road, Reading, send me a Christmas card. This of course has little to do with Christmas and their good wishes to me and my family (they don’t know us from Adam and we’ve never bought anything from them) but is more focussed on telling me about…
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Name and shame the door drop marketers
It’s about time I started fighting back! What is the point of having a ‘no junk mail, commercial leaflets or flyers please’ sticker on our front door if it is ignored? So, to make me feel happier about the junk mail I’ve decided to name and shame. Today’s lucky entrant is Bracknell. Yes, Bracknell, that…
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Great service and net promoter score
Good service leaves a positive and lasting impression. Unfortunately we all too often end up telling friends and colleagues of the poor service we have received. My shopping experiences this Christmas have been really quite good: service levels have been good; stock availability better than expected; till queues well managed. My star retail sales person…
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