Tag: Christmas

This video of Andy Street, Managing Director of John Lewis, is an excellent example of a business leader communicating clearly and with purpose. He comes over as in control, believable and trustworthy – three attributes missing from many MDs or CEOs. …

John Lewis managing director Andy Street Read More »

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Happy Christmas to one and all. I hope you and your friends and family are having a wonderful time. Here is my youngest grandchild wrapped up ready for the white Christmas that we are unlikely to have in Berkshire.

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While you fight your way around the town centre shops this Christmas, van drivers and couriers are beating a trail to our front door delivering the spoils of an earnest online shopping campaign executed by my wife. I had thought …

The secrets of ‘showrooming’: price is not the only reason people shop online Read More »

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The proportion of web traffic via mobile will hit 20 per cent this Christmas, according to IBM figures, and brands that fail to implement a mobile marketing strategy are losing out on sales by putting up ‘closed for business’ signs …

How brands can cook up mobile purchases Read More »

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Every year Beadle and Crome, the interiors business in the Oxford Road, Reading, send me a Christmas card. This of course has little to do with Christmas and their good wishes to me and my family (they don’t know us from Adam …

Beadle and Crome miss the boat Read More »

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It’s about time I started fighting back! What is the point of having a ‘no junk mail, commercial leaflets or flyers please’ sticker on our front door if it is ignored? So, to make me feel happier about the junk …

Name and shame the door drop marketers Read More »

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Good service leaves a positive and lasting impression. Unfortunately we all too often end up telling friends and colleagues of the poor service we have received. My shopping experiences this Christmas have been really quite good: service levels have been …

Great service and net promoter score Read More »

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